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SEO Specialist

Location: 

Williams Landing, AU

Category:  Digital
Work Type:  Fixed Term Full Time
Who are We?

 

At Target, we’ve always been here to help families live better. But right now, we can see that what ‘better’ means is changing. Better means making choices that can change the world. Better is about a life that’s lived, not with more things, but with things that mean more. A life where quality is always valued over quantity. Where beauty is born from style and substance in equal measure. A better way of life, that’s within easy reach of all. That’s why everything from the products we make to the experience we create, is crafted with intention and a single purpose…To inspire families to live better.

 

What will you do?

 

As the SEO Specialist, you will be responsible for planning, implementing and managing company's overall SEO strategy. This role is hands on with copy & content development and delivery and requires specialist technical SEO knowledge.  This role is key to optimising our organic traffic and will ensure that SEO is considered in all website development and campaigns. 

 

Other responsibilities will include:

 

  • Develop strategies to optimise the site to improve search engine rankings
  • Research keywords to use on Target's website across brand, products, and digital content
  • Perform ongoing keyword discovery, expansion and optimisation
  • Daily performance metrics to support SEO strategy and performance.
  • Implement testing strategies, website layouts and advertising for search engine optimisation
  • Conduct market & competitor analysis to identify weaknesses and where opportunities are
What are we looking for?

 

The ideal candidate will be able to demonstrate at least 2 years’ experience in a similar SEO role.  Demonstrated expertise in content management systems, SEO industry programs / tools and SEO copywriting is essential as is proven track record in understanding links and their impact on search engine ranking and ability to collaborate and communicate effectively with internal and external partners.

We don’t just look for people based on their skills and experience, our people work together and champion the Target values and behaviours.  We are a business where our values and people matter, and we need like-minded people to join us!

Target values diversity and we pride ourselves on representing the diverse and multicultural communities of which we are a part.

Agencies will only be engaged if required. Please do not contact us or send applicants to us unless requested to by the Talent Acquisition Team.