PR & Social Media Manager

Who are we?

At Target, we’re getting back to what we’re famous for - real quality, that’s really affordable. We’re making products that stand up to the test of everyday life, at prices that don’t cost the earth.
 

With our instantly recognisable logo, we are one of the most iconic brands on the Australian retail market and, for almost 100 years, we have held a special place in the hearts and minds of Australian families. It brings us loyal customers who love and trust us. From first baby clothes to first fashion moments, we have created special memories that families across the country hold dear. By making affordable quality and style accessible for all, we have built a reputation for helping Australian families live better.

As an iconic Australian retailer, we’re immensely proud of our history and need people to join us who are as excited by our future as we are!

What will you do?

In this exciting role, you will:

• Strategise & Execute: Work closely with the Head of Brand and Marketing Strategy to deliver impactful PR campaigns and events that enhance and protect Target Australia’s reputation.

• Collaborate & Create: Partner with cross-functional teams—Marketing, Corporate Affairs, Merchandise, Design, Online, and Store Operations—to develop and execute PR initiatives that align with business objectives.

• Produce Engaging Content: Craft on-brand editorial material, including media releases, feature stories, presentations, blog posts, and video content.

• Build Media Relationships: Develop compelling story angles, work with our agencies to pitch to media outlets, manage product placement, and coordinate PR events.

• Influence & Engage: Support the Target Influencer Program and develop innovative organic social media strategies to drive engagement and brand loyalty.

What are we looking for?

Proven experience in PR, events, and social media management, preferably within a retail or consumer-focused industry.

• Exceptional writing and content creation skills with the ability to tailor messages for diverse audiences.

• Strong project management and organisational skills to juggle multiple campaigns and events simultaneously.

• A collaborative mindset to work seamlessly with internal teams and external partners.

• A creative thinker who can craft compelling narratives and engaging storylines to bring the Target brand to life.

What will you get?

Target has some great benefits, including:

• Great career opportunities across the Wesfarmers Group.

• Team Member discounts across Target, Kmart, Bunnings, Officeworks, and Catch Membership.

• A free One Pass membership offering free delivery across Kmart, Target & Catch on eligible products.

• Convenient location next to the freeway and train station, with free onsite parking and a café!

• Flexible hybrid work arrangements through our Flex Where, Flex When, Flex Well policy, spending 60% of your week in our Target Store Support Office (including Work-From-Home days with a real work-life balance).

• A supported learning and career development program.

• Opportunity to participate in Wesfarmers Share Plan (where eligible)

Join Us

If you’re passionate about making a meaningful impact and excited about driving innovative marketing strategies at an iconic Australian brand, we’d love to hear from you.

We believe that all team members should feel valued, respected and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.

As part of our recruitment process, we will be conducting Pre-Employment Checks with our successful candidates – this will include a police check. Talent Acquisition will provide further updates to candidates as they progress through our recruitment process.

If you thrive in a fast-paced environment, have exceptional leadership skills, and a proven track record in delivering results, this is your opportunity to make a significant impact in a high-profile role.

We will be taking a short break and will respond to your application the week commencing the 13th January 2025. We wish you a wonderful holiday season and a Happy New Year!