Category Marketing Manager

Who are we?

At Target, we deliver quality products at prices the whole family will love for longer. We’re home to quality pieces, made for you and your life.

With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.

We’re immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

We’re excited to share that our team will be moving to our new Chadstone office in early 2026! This will be a space that brings us together — inspiring creativity, collaboration, and connection as we embark on this exciting new chapter.

Join the team

We have an exciting opportunity for a Category Marketing Manager to join our team at Target! This role leads the planning, development and implementation of marketing communication strategy to drive short, long and always on commercial category performance. This role is also responsible for end-to-end project management of relevant category led seasonal events and campaigns, in line with Target’s values,

What will you do?

In this role, you will deliver work with insights and analytics to inform category strategy. You will work across the broader marketing team which includes brand strategy, creative and production on delivering the overarching marketing strategy and lead a team of category marketing specialists to plan, develop and execute the marketing communications.

As a Category Marketing Manager at Target, you will:

• Leverage customer insights, data and business objectives to develop short and long term category strategy to drive commercial outcomes
• Identify category gaps, customer audience and behaviour changes required to achieve marketing objectives and sales growth
• Partner with merchandise (Buying Group) teams as a customer expert, to inform and build joint strategies and execute marketing communications activities in paid and organic media channels on grow, maintain, decline categories
• Deliver integrated / end-to-end omni-channel key category campaigns and events including supplier funded or retail media opportunity initiatives
• Provide leadership and coaching within the Category and wider Marketing team
• The role will also be responsible for reporting insights and results back into the category/buying group teams to support in growth opportunities relevant to the product categories.

What are we looking for? 

We are looking for an individual who has exceptional experience in building category marketing plans that drive incremental and sustained commercial growth and is able to translate customer and business insights into effective marketing communication strategies. Retail marketing experience may also include retail media and or supplier funding, relationship and commercial management.

You'll bring:

• 7+ years in marketing and communications experience in retail, FMCG or major brands
• Tertiary qualification (Marketing, Media, Communications).
• Experience in making a commercial impact, that is measurable and scalable with marketing plans
• Experience in leveraging supplier relationships and associated funding opportunities
• Demonstrated understanding of integrated marketing projects (i.e. writing briefs based utilising clear customer insights – creative, media, PR, tactical activations, events)
• Proven ability to work and deliver projects as part of a cross-functional team resulting in fully integrated campaigns
• Proven ability to engage stakeholders through the development, execution and review process of customer communications across multiple channels
• Experience in leading a team by providing clear direction, coaching and guidance
• Proven results working in a complex, fast-paced environment with multiple stakeholders and tight timelines

Benefits we’ll offer:

• Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.
• A free OnePass membership offering free delivery across Target and Kmart on eligible product.
• Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.
• We want you to feel rewarded for your commitment and hard work, that's why there is opportunity for eligible team members to participate in a bonus program.
• Free onsite parking when you’re required to come into the office.
• We offer inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.
• A dynamic learning and support program.
• Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.
• Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
• Wesfarmers is Kmart and Target’s parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.
• Great career opportunities across the broader Wesfarmers Group.

A place you can belong 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like by emailing kmartgroupcareers@kmart.com.au.