Senior Brand Specialist - Retail

Who are we?

At Target, we deliver quality products at prices the whole family will love for longer. We’re home to quality pieces, made for you and your life.

With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.

We’re immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

Join the team

Are you a commercially minded brand marketer who thrives in a fast-paced retail environment? Do you love turning customer insights into impactful brand campaigns that drive both brand growth and business performance?

We’re looking for an experienced Senior Brand Specialist to play a critical role in shaping and delivering brand activity across one of Australia's most recognised retail brands. Working closely with the Head of Brand, PR & social strategy you'll help bring our brand strategy to life, ensuring every campaign, activation and customer touchpoint strengthens our brand and supports commercial outcomes.

Responsible for managing end-to-end brand campaigns from concept and planning through to execution and go-live, coordinating stakeholders and ensuring successful delivery to market.

This is a highly visible role where you'll partner across marketing, digital, merchandising, PR, communications, insights and creative teams to deliver integrated, large-scale brand campaigns that connect with millions of customers.

You’ll balance strategic thinking with hands-on execution, managing multiple priorities and working at pace to ensure brand activity is delivered consistently and effectively across every channel.

What You'll Be Doing

• Lead the development and execution of integrated brand campaigns across digital, online, TV, radio, in-store and other customer touchpoints.
• Drive consistency in brand expression, ensuring alignment with brand strategy, creative platforms and visual identity.
• Partner with internal stakeholders and external agencies to deliver compelling, customer-centric marketing activity.
• Translate customer, market and business insights into effective brand initiatives that deliver measurable impact.  
• Influence and engage senior stakeholders across the business to build alignment and support for brand priorities.
• Strengthen brand governance and champion best-practice brand management across the organisation
• Monitor brand performance, campaign effectiveness and commercial outcomes, using insights to optimise future activity.

What We're Looking For

You are an experienced brand marketer who combines creativity with commercial acumen and understands how great brand work contributes to business growth.

You'll bring:

• 7+ years' experience in Brand, Marketing or Communications roles
• Experience within retail, FMCG or other large-scale consumer organisations.
• A strong commercial mindset with the ability to connect brand activity to customer engagement, sales growth and business performance.
• Proven experience delivering large-scale, multi-channel marketing and brand campaigns.
• Exceptional stakeholder management and influencing skills, with the confidence to work across multiple business functions.
• The ability to thrive in a dynamic, high-volume environment where priorities can shift quickly.
• Strong communication skills, attention to detail and a passion for building customer-first brands.

Why You'll Love This Role

• Work directly with an experienced Head of Brand, PR & Social Strategy and help shape the future of a high-profile brand.
• Deliver campaigns that have genuine scale and reach.
• Collaborate with talented teams across marketing, digital, merchandising and customer functions.
• Join a business where innovation, curiosity, pace and commercial impact are highly valued.
• Be part of a culture that encourages fresh thinking, continuous improvement and bold ideas

If you're a strategic yet hands-on brand specialist with retail experience, commercial instinct and a passion for delivering exceptional brand experiences at scale, we'd love to hear from you.

Benefits we’ll offer:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.
• A free OnePass membership offering free delivery across Target and Kmart on eligible product.
• Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.
• We want you to feel rewarded for your commitment and hard work, that's why there is opportunity for eligible team members to participate in a bonus program.
• Free onsite parking when you’re required to come into the office.
• We offer inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.
• A dynamic learning and support program.
• Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.
• Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
• Wesfarmers is Kmart and Target’s parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.
• Great career opportunities across the broader Wesfarmers Group.

A place you can belong 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like by emailing kmartgroupcareers@kmart.com.au.

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