Category Marketing Manager - Apparel

Who are we?

At Target, we deliver quality products at prices the whole family will love for longer. We’re home to quality pieces, made for you and your life.

With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.

We’re immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

Join the team

We have an exciting opportunity for an experienced Category Marketing Manager to join Target, leading how our apparel categories show up for millions of customers. This role leads the planning, development and implementation of marketing communication strategy to drive short, long and always on commercial category performance. This role is also responsible for end-to-end project management of relevant category led seasonal events and campaigns, in line with Target’s values.

What you’ll be doing

In this role, you’ll own the end‑to‑end marketing strategy for key fashion categories using data, insights and customer behaviour to deliver measurable commercial outcomes. You’ll work closely with our Buying and broader Marketing teams (Brand, Creative, Media and Production) to bring bold, integrated omni‑channel campaigns to life, while leading and developing a high‑performing team.

• Building short and long‑term category marketing strategies that drive sustainable growth
• Translating customer insights into compelling, effective marketing communications
• Partnering with Merchandise teams as a customer and category expert
• Leading major seasonal events, campaigns and supplier‑funded initiatives
• Delivering integrated campaigns across paid, owned and organic channels
• Coaching and empowering a team of category marketing specialists
• Reporting performance insights to unlock future growth opportunities

What you’ll bring

• 7+ years’ experience in retail, FMCG or major brand marketing-fashion or apparel experience highly regarded
• Proven success driving measurable commercial outcomes through category marketing
• Strong capability in leveraging customer insights, data and supplier partnerships
• Experience leading complex, integrated campaigns across multiple stakeholders
• A collaborative leadership style with a passion for developing talent
• The agility to thrive in a fast‑paced, high‑impact environment

At Target, we’re proud to create quality, affordable fashion that Australians love backed by strong values, a collaborative culture and the opportunity to make a real impact at scale. If you’re excited by the idea of shaping category growth, leading inspiring work and building something meaningful, we’d love to hear from you.

Benefits we’ll offer:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.
• A free OnePass membership offering free delivery across Target and Kmart on eligible product.
• Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.
• We want you to feel rewarded for your commitment and hard work, that's why there is opportunity for eligible team members to participate in a bonus program.
• Free onsite parking when you’re required to come into the office.
• We offer inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.
• A dynamic learning and support program.
• Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.
• Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
• Wesfarmers is Kmart and Target’s parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.
• Great career opportunities across the broader Wesfarmers Group.

A place you can belong 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like by emailing kmartgroupcareers@kmart.com.au.

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